Ron Fleming’s Amazon.com Portfolio
Industrial Product Descriptions
The Elements
Typically, writers on our team were responsible for researching the products and supplying the following elements in the final deliverable:
- A new title, if modifications were necessary
- The key features of the product that would be important to customers
- A descriptive paragraph that elaborates on the key features and describes other relevant features if necessary
- A “novice” paragraph, if required or available
- A “manufacturer paragraph” that provides basic information about the manufacturer of the product
- A “What’s in the Box?” list, if the product as sold came with numerous components
The key features and the product description were the “core” elements we provided. That is, all products in our assignments required at least those two components. Usually we delivered copy that included one or more of the other elements listed above.
The Process
The process usually began with research, unless we were working on a product line we were already familiar with. We submitted our work to editors and there would be some back-and-forth between us before the copy was finalized.
Writers also wrote “novice” paragraphs, which explained the purpose of the product or product line. They were used particularly when that purpose wasn’t obvious, of course. When a novice paragraph was finalized, it entered a pool that was shared among writers on the team. That is why in many of the examples provided here, I have indicated that I was not responsible for the content beyond a certain point.
The same was true for “manufacturer paragraphs,” which I didn’t include in the portfolio anyway.
Crimper Tool Series: Crimper #1
Burndy MD6-6 Hytool “Snub-Nose” Hand-Operated Crimper with “D3″ Grooves, 9000 lbs Crimp Force, 25-3/8” Length Product Features Manual crimping tool for use with #14 to 4/0 AWG full-tension and non-tension taps, splices, and terminals where space for tool jaw is limited Provides 9,000 lb. of crimping force Permanent “D3” die grooves, and compatible with all […]
Crimper Tool Series: Crimper #10
Burndy Y46C Hypress Remote Hydraulic Power Operated Crimping Tool, C-Shaped Head, 15 Ton Crimp Force, 4-3/4″ Width, 21-3/4″ Height, 10000 psi Product Features Remote hydraulic crimp head for use with a range of copper and aluminum terminals, splices, and taps in conjunction with a 10,000 psi hydraulic pump Provides 15 tons of crimping force Compatible […]
Crimper Tool Series: Crimper #11
Burndy Y644HSXT Dieless Hypress Hydraulic HandOperated Crimping Tool, 11 Ton Crimp Force, 7.04″ Width, 23.20″ Length, 3″ Height Product Features Hand-operated hydraulic crimping tool for use with a range of copper and aluminum conductors and connectors in conjunction with a 10,000 psi hydraulic pump Provides 11 tons of crimping force Dieless system eliminates the need […]
Crimper Tool Series: Crimper #12
Burndy Y750HSXT Revolver Hypress Hydraulic Hand Operated Tool, 12 Ton Crimp Force, #14 – 750 kcmil Copper/Aluminum, #4 – 556.5 kcmil ACSR Conductor Range Product Features Hand-operated hydraulic crimping tool for use with a range of copper and aluminum conductors Provides 12 tons of crimping force Compatible with all Burndy “U” type dies C-shaped head […]
Crimper Tool Series: Crimper #2
Burndy MD7-34-KIT1 Hytool Posi-Press Mechanical Hand Operated Crimper Set Product Features Manual crimping tool with case and die set for use with a range of copper lugs and splices Provides 9,000 lb. of crimping force Permanent “D3” die grooves, and compatible with all Burndy type “W” and “X” die inserts (not included) Forged steel jaws […]
Crimper Tool Series: Crimper #3
Burndy MY29-11 Dieless Hytool Crimper, 30 Navy – 250 Navy Copper Navy Cable, 1.12″ Depth, 22.65″ Length, 4.86″ Width Product Features Hand-operated crimping tool for use with a range of connectors with stranded copper cable from #8 to 4/0 AWG Provides UL listed and CSA certified connections when used with listed Burndy Hylug terminals and […]
Crimper Tool Series: Crimper #4
Burndy PAT46-18V Patriot Battery Actuated Hydraulic Self-Contained Crimping Tool, 15 Ton Crimp Force, 3.7″ Width, 20.77″ Length, 14.43″ Height Product Features Battery-actuated hydraulic crimping tool for use with copper connections ranging from #14 AWG to 1,500 kcmil, and aluminum connections ranging from #8 AWG to 1,250 kcmil Provides 15 tons (13.6 metric tons) of crimping […]
Crimper Tool Series: Crimper #5
Burndy PAT600-18V Patriot Battery Actuated Hydraulic Self-Contained Crimping Tool, 6 Ton Crimp Force, 3.5″ Width, 14.5″ Length, 13.75″ Height Product Features Battery-actuated hydraulic crimping tool for use with a range of copper and aluminum conductors and connectors Provides 6 tons (5.4 metric tons) of crimping force Compatible with all Burndy “W” and “W-VT” style dies […]
Crimper Tool Series: Crimper #6
Burndy PATMD6-14V Patriot In-Line Battery Actuated Hydraulic Self-Contained Crimping Tool, 6 Ton Crimp Force, 3.69″ Width, 20.91″ Length, 5.48″ Height Product Features Battery-actuated hydraulic crimping tool for use with a range of copper and aluminum conductors and connectors Provides 6 tons (5.4 metric tons) of crimping force Permanent “BG” (5/8″) and “D3” grooves and compatible […]
Crimper Tool Series: Crimper #7
Burndy Y35 Hypress Hand-Operated Hydraulic Tool, 10000 psi Operating Pressure, 4-3/4″ Head Width, 23-1/4″ Overall Length Product Features Hand-operated hydraulic crimper for overhead line work and compression grounding applications in conjunction with a 10,000 psi hydraulic pump Provides 12 tons of crimping force Compatible with Burndy “U” dies (not included) Comfort grip handles reduce user […]
Crimper Tool Series: Crimper #8
Burndy Y39 Hypress Hand-Operated Hydraulic Tool, 10000 psi Operating Force, 3-1/8″ Head Width, 23″ Overall Length Product Features Hand-operated hydraulic crimper for use with a range of copper and aluminum terminals, splices, and taps in conjunction with a 10,000 psi hydraulic pump Provides 12 tons of crimping force Compatible with Burndy “U” dies (not included) […]
Crimper Tool Series: Crimper #9
Burndy Y45 Hypress Remote Hydraulic Power Operated Crimping Tool, C-Shaped Head, 15 Ton Crimp Force, 7-1/4″ Width, 14-1/4″ Height, 10000 psi Product Features Remote hydraulic crimp head for use with a range of copper and aluminum terminals, splices, and taps in conjunction with a 10,000 psi hydraulic pump Provides 15 tons of crimping force Compatible […]