Ron Fleming

Content Strategist & Developer

Professional Summary

Content strategist and developer with expertise in content analysis, copywriting, and process automation. Experienced in evaluating customer-facing content, writing engaging copy, and building tools to optimize publishing workflows. Skilled in cultivating client relationships and leading cross-functional teams to deliver results.

Areas of Expertise

  • Content Critique & Analysis
  • Content Strategy & Development
  • Process Automation
  • Copywriting
  • Operations Optimization
  • Problem Resolution
  • Process Documentation
  • Training & Development
  • Team Leadership

Professional Experience

Gamut / Grainger | Contract QA Analyst / Sr. Site Editor | 2017 – 2021

Facilitate client decision-making process by evaluating merchandising content and structure to provide valuable feedback. Boosted efficiency of Grainger QA processes and reporting by designing VBA macro tools; created similar tools to co-develop and streamline Gamut publishing queue. Developed data flows and reports to assist publishing workflows and cross-functional teams at Grainger.com. Delivered effective training regarding QA standards, publishing tools, and processes to team members and supported development of publishing guidelines for Grainger.com and Gamut.com.

  • Developed tool to ease and speed table duplicates identification process.
  • Designed and developed issue tracker in Excel with built-in JIRA-like workflows that enabled various teams to address QA problems in one place.
  • Integrated data across varied platforms to build automated and self-updating dataflows that combined otherwise inadequate reports into useful assets for cross-functional partners.

Amazon.com / Gamut | Contract Copywriter / VBA Developer | 2013 – 2017

Developed VBA macro scripts to enable automated content generation and management. Conducted and applied research for effective management of product taxonomy and improvements in data quality. Generated thousands of product descriptions by writing excel macros to parse manufacturer part numbers and assembling language.

  • Successfully published thousands of product descriptions and category copy for Amazon.com and Gamut.com.
  • Modified and updated process tool to effectively generate automated final reports and decrease process time.

Education

Villanova University

Villanova, PA | Master's Degree, GPA: 4.0 | Major: Political Science | 1997 – 1998

Millersville University

Millersville, PA | Bachelor's Degree, magna cum laude | Major: Education-Social Studies | 1995 – 1997

Indiana University of Pennsylvania

Gettysburg, PA | Professional Development | 2000 – 2003

Completed 24 graduate credit hours in Pennsylvania education law, collective bargaining, and leadership.

Harrisburg Area Community College

Harrisburg, PA | Paralegal Certificate (incomplete) | 2011 – 2013

Completed 33 credit hours of instruction in legal research and writing and other topics; suspended attendance due to technical writing responsibilities at Amazon.com.

Technical Proficiencies

Microsoft VBA | Power Automate | Microsoft Office 365 | SQL | JIRA | Domo | Power BI

Additional Information